Media Perception consists of a select groups of cross industry professionals:

Dr. Mike Kavanagh - Managing Director has been involved in the IT industry for the past 2 decades. Working as a freelance consultant in the media, financial services, oil, aeronautical, and other engineering sectors Mike has been involved in the design, development, and deployment of a wide range of commercial systems - one area of particular expertise is that of production critical database systems. Mike is a keen follower of most sports particularly rugby, football, and cricket. Mike is also keen on live theatre and music and has recently begun to revisit a youthful passion for the guitar.

Giles Taylor - Sales & Finance Director has worked extensively in aviation and the financial services industry. Giles worked on satellite telecommunications, live television, and Internet solutions for military and business jets. In the financial services industry, working for a leading American investment bank, Giles was responsible for engineering and delivering global IT security solutions for trading, financial reporting, and corporate business applications. While at the bank, he benefited from several months of financial training and passed the SFA's "Securities Representative" examination. Outside the office, Giles enjoys frequent travels to pursue many outdoor activities including skiing, yachting and mountaineering. Recently, he has even been featured in an advert for a large London department store, Selfridges, on a mountain at 6000m in the Andes.

David Shapton - Technical Consultant has worked with digital media for twenty years. He was the co-designer of the world's first distributed DSP based mixing console. Then, having supplied audio editing systems to such diverse clients as Iron Maiden and the production team of the Oscar-winning animation "The Wrong Trousers", he moved into the field of digital video. In he 1996 co-founded Online GB LTD, which went on to become the UK's largest supplier of NLE systems. After a spell as Head of Operations at MVS in Media City, Dubai, David went on to provide digital media consultancy to the likes of Deloittes, Microsoft, Sony Broadcast and GNR: China's largest producer of media-related consumer electronics products. David is a sought-after media industry expert. He has regular columns in several national and international magazines with over 120 articles published, with wide readership.